Search Engine Optimization(SEO) is one of the toughest parts to run a website successfully. The way Google and other search engines rank your website keeps on changing constantly. So, one needs to keep up with the latest SEO developments if you want to beat the competition.
One of the advantages is that there are plenty of excellent tools you can use to perform SEO activity and get the relevant information you need to improve your rankings. If you are aware of which tool is useful for what purpose and how it can be beneficial to you it would definitely rank your website among top pages on Google. Let’s jump right in!
Google Analytics is a free tool. It can be useful to track the performance of your keywords and generates detailed statistics about activity on a website. It explains that the system helps you analyze visitor traffic and present a complete scenario of your audience and their needs.
If Google Analytics is the oxygen through which online marketer breathes, then Google Webmaster Tool is the food through which online marketer eats. Webmaster Tools provides an information or you can say insights on how search engines interact with your site, while Google Analytics provides an information on how website users interact with your site.
SEMRush is a tool that is specific to finding profitable keywords. Semrush is a program many new and older bloggers are using to optimize their sites, create the content their audience wants and create a better experience for their visitors.
Ahref tool helps us to find the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them. Ahref is one of the most powerful suites of social media & SEO tools that I’ve ever used. Most SEOs know it as a backlink checker that competes with Majestic and intelligence/analytics tools with smaller indices like Moz & SEMRush. But “backlink checker” grossly undersells Ahrefs as a marketing suite.
Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.
While Majestic SEO is extremely useful for analyzing your own websites, just think what you can do with the data from your competitor’s sites. Majestic has several packages based on your needs.
Use Long Tail Pro to pull up keyword metrics in an instant and understand how well it’ll work for your campaign. Up to 200 manual keyword entries can be done at a time — nothing to slow you down!
Moz is a leading SEO tool provider that uses both basic and advanced research tools to improve your search engine optimization. In short, Moz offers keyword research tools, a SEO keyword generator, and link analysis that gives detailed data on your inbound links and link quality.
BuzzSumo is a research and monitoring tool. The functionality is broken down as follows: Find content that is most shared on social media channels – you can enter your own domain or another domain, and see what has been shared socially. Find influencers related to particular topics.
Keywords Everywhere extension is a free keyword research tool that shows you useful google keyword search volume and cost per click data on multiple websites.